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      Cultivating High-Performance Teams: Key Insights from a Decade in IT

      Hanna Strashynskaya

      June 27, 2023


      In the rapidly advancing IT industry, the key to success often lies in the hands of well-coordinated, motivated, and high-performing teams. Experience across multiple sectors within this industry reveals invaluable insights into building and nurturing effective teams. In this article, Timspark’s CMO Hanna Strashynskaya shares her insights and practical advice, drawn from her almost decade of experience managing diverse teams in analytics, business development, and marketing to foster high-performance teams.


      After analyzing my experience with different teams, I see several pillars that make a solid, high-performing team, whatever the team’s expertise and profile are. These must be in place to ensure that the construction is stable enough to withstand all the challenges and pressures of the business.


      Motivation is an essential element for teams handling the complex tasks and tight deadlines in the technology sector. The variety of industry research (for instance, this research on teams and project performance) indicates that motivated teams can enhance business performance significantly. However, a lack of motivation can lead to decreased productivity, lower quality of work, and higher turnover rates.

      How to build it:

      1. Foster a positive working environment that encourages and rewards effort.
      2. Align individual roles with personal career goals to enhance intrinsic motivation.
      3. Recognize and reward milestones for sustaining team motivation.


      Trust is the cornerstone of effective team productivity, according to my experience. High-trust environments promote open communication, risk-taking, and innovation. In contrast, a lack of trust can lead to poor collaboration, stifled creativity, and a reluctance to take necessary risks.

      How to build it:

      1. Promote open communication, enabling team members to share ideas and concerns freely.
      2. Cultivate a culture of transparency, clarifying roles, and team objectives.
      3. Facilitate team-building activities to foster mutual understanding and trust.


      Effective communication consolidates trust and motivation. Clear communication aligns team members with objectives, encourages problem-solving, and promotes cooperative goal achievement. Without effective communication, misunderstandings may arise, slowing down project progress and creating unnecessary conflicts.

      How to build it:

      1. Schedule regular team meetings to maintain alignment with project progress.
      2. Utilize collaborative tools for seamless and real-time communication.
      3. Foster a feedback culture for continuous improvement.


      In the rapidly evolving IT industry, a culture of continuous learning is critical. This principle allows teams to adapt and grow effectively. However, failing to prioritize continuous learning can lead to stagnation, decreased competitiveness, and a disconnect with industry trends and advancements.

      How to build it:

      1. Provide regular training and development opportunities for your team.
      2. Encourage knowledge and insight sharing among team members.
      3. Promote curiosity and stay current with industry trends and advancements.

      As we all know, the devil is in the details, yet, without these principles in place, organizations risk inconsistent performance, reduced client satisfaction, and, ultimately, a lack of growth and innovation.


      At Timspark, these principles of motivation, trust, effective communication, and continuous learning are our daily bread. Our Core Teams are familiar with their roles, trust their peers, and are motivated to deliver their best, contributing to our consistent success. The principle of continuous learning is integral to our culture, enabling our teams and all departments to adapt and grow with each project. For instance, in the marketing team, we regularly challenge our approaches to marketing channels to find the most effective ones, explore new marketing AI-enhanced tools, and polish up our brand awareness strategy.

      More about Core Teams

      In our partnerships with clients, we stick to the same principles. We strive to accumulate the best practices, both in the domain and team cooperation, within our squads and bring them to the customer. It’s what underpins the superior quality and innovative approach we guarantee in every partnership.

      How to practice these principles in partnerships:

      1. Extend the culture of trust, motivation, and continuous learning to your client partnerships.
      2. Encourage transparent and open communication with clients.
      3. Incorporate client feedback into your team’s learning and development process.


      Building high-performance teams extends beyond merely combining skills — it’s about fostering an environment of motivation and trust, ensuring open and effective communication, and embracing continuous self-development. A team’s strength lies in its collective spirit. A team that’s motivated, trusts one another, communicates effectively, and is dedicated to learning and growth, will always find its way to success.

      Whether you’re part of a startup or a large enterprise, the principles discussed here are universal and can help you build more cohesive, high-performing teams. Ultimately, it’s the adherence to these principles that underpins the innovative approach and superior quality that we at Timspark deliver to our clients.

      About the author

      Hanna Strashynskaya, Chief Marketing Officer at Timspark. 9+ years in IT Marketing & Business Development, experienced in building marketing teams from scratch, both in B2C product companies and B2B service companies. Launched a marketing research agency in 2020, extending and applying her broad experience in team management to partnerships with IT-startups and enterprises.
      Hanna Strashynskaya, Chief Marketing Officer at Timspark