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computer vision device
Computer Vision Solution for Effective Advertising Placement
Our team developed an on-premises device based on AI technologies for detecting individuals and showcasing advertisements on DOOH displays in transportation or outdoor locations.
#AI
#WebDevelopment
#Ecommerce
Client*
The client is a world-leading provider of comprehensive visual technology solutions.
*We cannot provide any information about the client or specifics of the case study due to non-disclosure agreement (NDA) restrictions.
Project in numbers
duration
11 months
team
5 specialists
Team involved in the project
industry
E-commerce
solution
Computer vision and artificial intelligence device for target audience analysis
technologies
Python, Pytorch, Cnvrg.io, AWS SageMaker, GCP Vertex AI, Fastdup, Pandas, Numpy, Scipy.
1 x Lead Data Scientist
2 x Data Scientists
2 x Data Engineers
Challenge
The fundamental idea was to create a device harnessing AI technologies for analyzing captured images, discerning the audience’s average attributes, and enabling the presentation of targeted advertising.
Related objectives
Deploy the computer vision model on edge devices with limited GPU and RAM
Train the AI computer vision model with labeled data
Solution & functionality
In collaboration with the client’s team, Timspark created a compact on-premises computer vision device that can capture and analyze visual data.
Machine learning model training for successful object recognition
The team developed and fine-tuned the classifier model to meet the project’s unique requirements. The model analyzes received images, determines the average class among all attributes of captured objects, and subsequently identifies the target audience for the advertisement.
Deployment on Jetson Nano and Jetson Xavier
To address challenges linked to the limited memory and slow data processing, the model was transformed into ONNX and TensorRT formats, ensuring its seamless deployment on edge devices such as Jetson Nano and Jetson Xavier.
Results and business value
Our specialists successfully developed a classifying model that detects and tracks individuals within the camera’s field of view. The model analyzes the captured visual data, accurately identifying selected class among all attributes, and displays targeted advertisements on nearby screens in accordance with the specified class request.
Benefits for client
The client successfully applies the computer vision software to show the advertisement effectively to the relevant audience.
Based on the successful results, we are going to improve the model further in our ongoing collaboration.
