Odoo Implementation for ERP Processes with a 16% Surge in Online Sales

Odoo ERP for eCommerce

Odoo ERP Implementation with a 16% Surge in Online Sales

Timspark offered Odoo ERP services to replace the client’s outdated, bespoke ERP system, execute CRM integration, and develop an AI chatbot to foster the company’s digital transformation.

#eCommerce

#Odoo

#ERP

Client*

Our client is a US-based industrial equipment and components retailer with 50 employees. It is strategically positioning itself for business expansion within the fiercely competitive realm of e-commerce.

*We cannot provide any information about the client or specifics of the case study due to non-disclosure agreement (NDA) restrictions.

Project in numbers

duration

7 months

team

13 specialists

The team involved in the project

industry

E-commerce

solution

Odoo ERP for Ecommerce

technologies

Odoo, JavaScript, React, Python, Google Ads API, PostgreSQL

3 x Business analysts

1 x Project manager

1 x Back-end developer

1 x Front-end developer

2 x Odoo developers

2 x QA engineers

Challenge

Our team aimed to solve the client’s outdated ERP issues like reporting problems, slow performance, and data silos with highly flexible and customizable software.

Objectives

Improve retail pipeline management

Build smarter analytics and reporting

Ensure advanced integration capabilities

Solution & functionality

We chose Odoo implementation to replace the client’s outdated ERP, leveraging its standard functions to meet 99% of their needs and adding custom features as required.

Enterprise Resource Planning

Our team’s Odoo ERP implementation automated critical business processes like inventory management, order processing, and financial reporting. We configured default features and added auxiliary functionality for online sales and POS terminals. Additionally, we implemented flexible pricing and compliant tax management and financial reporting modules.

AI-powered Chatbot

Using our AI expertise, we created an intelligent chatbot with advanced algorithms to automate rule-based tasks, reduce staff workload, and free up resources. Seamlessly integrated with the client’s website, resource planning, and customer management systems, our chatbot employs advanced AI to read user intentions and add human touch to automated customer support.

Customer Relationship Management

After the Odoo ERP implementation, we customized the CRM to integrate seamlessly and expand ERP capabilities. This centralized hub manages customer data, leads, and sales activities, automating processes like order generation and inventory updates. The CRM also streamlines customer management by centralizing contact details, purchase history, and communication logs for easy access and updates by sales reps.

On top of that, we automated the e-commerce pipeline from lead capture to delivery. Pre-sale activities involve lead assignment and tracking, with additional features: 

  • Lead scoring
  • Automated emails
  • Reminders for managing quotes and feedback.

Using Odoo-based CRM, sales reps easily handle customer support inquiries, service requests, and follow-ups to enhance customer loyalty.

Paid Search Advertising & Branding

We offered expert guidance on optimizing digital sales through Google Ads to drive increased visibility and targeted traffic. Our specialists also led a brand transformation, which resulted in heightened brand awareness and an influx of new customers to the client’s website.

QR Codes

As a tech-driven ERP Odoo implementation partner, Timspark improved inventory management using QR codes and enabled sales reps to track and label items accurately and streamline point-of-sale transactions. The unique QR codes printed on customer items facilitate quick and accurate identification, checkout, and access to discounts and promotions.

Results and business value

Timspark’s Odoo implementation liberates the client from outdated systems and fosters business growth. Our solution strategically enhances operational efficiency and profitability across all marketing activities.

Benefits for client

Timspark has successfully implemented a comprehensive Odoo system that replaces outdated ERP and boosts growth by integrating a custom CRM, QR codes for inventory, an AI chatbot, and optimized Google Ads. 

38%

more website visitors

16%

increase in online sales

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    Mobile Banking App Development: Applications as a Digital Wallet

    E-payment platform
    Mobile Banking App Development: Applications as a Digital Wallet
    Our team developed iOS and Android applications from the ground up, with instant payment functionalities (P2P, C2B, B2B) and banking account management.
    #Banking
    #MobileDevelopment

    Client*

    Our client is a large IT company providing software development and IT consulting services for businesses and organizations, selected as a general contractor for a government project, Therefore the government financial regulator acted as the end customer.
    *We cannot provide any information about the client or specifics of the case study due to non-disclosure agreement (NDA) restrictions.

    Project in numbers

    duration
    2+ years
    team
    12 specialists
    efforts
    10 000+ hours

    Team involved in the project

    industry
    Banking, Information Technology
    product
    E-payment platform
    technologies
    ?
    6 x Developers
    ?
    1 x Business analyst
    ?
    1 x Project manager
    ?
    2 x QA specialists
    ?
    1 x Solution architect
    ?
    1 x UX/UI Designer

    Challenge

    The major objective for the team was to create a transparent and easy-to-use digital system for instant electronic payments with modules for personal data security, fraud protection, and others.

    Related objectives

    Digital payment infrastructure
    Availability of financial services
    Resilient system security
    Effective fraud detection

    Solution & functionality

    In order to protect confidential data, we integrated a multi-factor security system using data encryption, TLS 1.2, SSL Pinning, and checking for rooted devices. The processing itself is performed by a third party.

    Smooth user experience

    As it was crucial to guarantee an immersive user journey, we backed the smartphone solution with a range of essential characteristics and capacities.
    Our development team has enhanced the mobile application with extensive payment options. Users can make transfers and payments (via QR codes as well) on an account-to-account basis by account number, email or mobile phone number. Individual and corporate users can replenish their accounts, as well as make requests for payment (for instance, to split the bill).

    Digital wallet inside the application

    To use the app, customers are required to connect their bank card/s and undergo the authentication process, providing details such as the bank’s name, account number/card information. The amount of cards the user can link, regional or foreign, is unlimited. After the registration and veri?cation process, users get access to the digital wallet.

    Personalization

    The app gives users flexibility and a range of personal budgeting features. Thus, it allows users to check the payments record, get detailed reports on incoming and outcoming transactions, set goals, and receive notifications to be on top of the spending limits.

    Results and business value

    The team implemented a user-friendly e-payment application ecosystem with integrated modules and launched iOS and Android apps within the set deadline. The final product was successfully used by citizens of the whole country and tourists.
    System with top-level security
    High-performing iOS and Android apps
    User-friendly interface
    Feature-rich functionality
    Customer satisfaction
    The team got positive feedback from both the customer and the end-user on the exceptional standard of development and efficiency of the app, as well as the effective communication throughout the project.

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